What is the “genius” of Power Crunch? Our wide variety of products utilize the most advanced and unique form of protein called “high-dh hydrolyzed whey protein.” These di and tripeptides and Micro Peptides harness the power of PEPT-1 transporters which deliver rapid absorption and delivery of protein throughout the body. Recent clinical studies have also indicated that di and tripeptides carry additional information in a way amino acids do not, allowing for a cellular “conversation” amino acids are not privy to. This brilliant protein in Power Crunch products nourishes your cells, allowing them to grow and thrive at the molecular level. When you choose Power Crunch, you are choosing the newest and most advanced super-protein nutrition that supports your body more efficiently and effectively. Now that’s pretty smart!